GC Discover - Mobile App
Product Design - 2023
[tl;dr]
Design process: CSD matrix, benchmarking, desk research, usability tests, closed beta, and launching;
Was a company goal to expand to the mobile market and our challenge was to define which problem we were going to solve and ship fast to learn;
After an internal restructuring, the app was transferred to other team and served as the foundation to be a distribution hub for largest publishers in LATAM.
The main challenge was to work with an open idea, so the feeling of uncertainty to choose the way was very common.
[CONTEXT]
Gamers Club stands as the biggest gaming platform in Latin America, with a primary focus on Counter-Strike. Their target for the first quarter was to broaden their market and attract new users. They recognized the potential of mobile gaming, which boasts a significant market size and offers various monetization opportunities.
[PROCESS]
We started this product a little bit later (final January) and our first move was Desk Research with open surveys and our repository from the actual product’s active database.
From that, we defined our first problems to solve and started to develop prototypes. We didn't have a lot of time and resources to continue research, so we focused on the familiar patterns and pains: search for new games based on interests and finding people to play with.
We performed two rounds of remote usability tests to understand the effectiveness of the initial flows. The first one using Maze tool to have quantitive data, while the second focused on exploring user emotions and moderated tests on Figma.
After initials researches, we started the MVP development to send it to Apps stores and delivery alpha and beta versions.
[RESULTS AND LEARNINGS]
Unfortunately, on beta phase the project was given a lower priority after company's restructuring. The foundation was used by next team for expand mobile advertising.
Our roadmap would be to clarify the meaning of gamification and delve deeper into value proposition.
Throughout the process, the feeling of uncertainty walked with the team, and this is normal when exploring a place never explored. However, having invested a little more in the values we will deliver could have generated faster results.
